Year 12 IB Extended Essays 2018

References:

American Marketing Association, 2017. What Gives Red Bull Wings: Creating a Successful

Market-Oriented Organization [online] Available at: https://www.ama.org/resources/Pages/

red-bull-wings-creating-successful-marketing-oriented-organization.aspx (Accessed

September 29th 2017) ! Dorian Benkoil, 2014. When a Brand Becomes a Publisher: Inside Red Bull’s Media House

[online] Available at: http://mediashift.org/2014/11/when-a-brand-becomes-a-publisher-

inside-red-bulls-media-house/ (Accessed October 21st 2017) ! FundingUniverse, 2004. Red Bull GmbH History [online] Available at: http://

www.fundinguniverse.com/company-histories/red-bull-gmbh-history/ (Accessed March 10th

2018) ! Harvard Business School, 2015. Red Bull doesn’t make anything… except money [online]

Available at: https://rctom.hbs.org/submission/red-bull-doesnt-make-anything-except-money/

(Accessed September 29th 2017) ! InfoScout, 2015. Red Bull Consumer Insights [online] Available at: https://www.infoscout.co/ brand/red_bull (Accessed April 9th 2018) ! Irena Pletikosa, 2012. Evaluation Framework for Social Media Brand Presence [online]

Available at: https://www.researchgate.net/profile/Irena_Pletikosa/publication/

282665879_Evaluation_framework_for_social_media_brand_presence/links/

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