Year 12 IB Extended Essays 2018

First page Table of contents Next page Last page

IB DP MYP EE booklet cover page	1
IB DP MYP display signage	2
Tiff final ee.pdf	28
Introduction	28
Discussion	30
Conclusion	38
Bibliography	39
ADPA076.tmp	42
Introduction	42
Methodology	43
Applied Theory	43
Essay - Body	45
A Brief History of SpaceX	45
SpaceX’s Organisational Structure	47
Elon Musk - Leadership	48
Motivation within SpaceX	51
Corporate Communication	55
Impacts of SpaceX’s Leadership and Culture	57
Case Study:	61
Conclusion	62
References	63
Riley EE Final.pdf	99
Introduction	99
Preludes: 1910 - 1911	101
The Love Song of J. Alfred Prufrock: 1910 - 1915	103
The Journey of the Magi: 1927	105
The Hollow Men: 1925	107
The Waste Land: 1922	108
Conclusion	109
Bibliography	110
Extended Essay Kyle.pdf	113
Essay	113
Bibliography	123
Uni EE.pdf	126
Introduction	126
Discussion	128
Conclusion	137
Bibliography	138
EE_Evie Didmon.pdf	141
Introduction	141
The oppression of women in the Victorian Era	144
The sense of disconnection from society	148
Conclusion	151
Reference	153
EE Final - Keita Emsden -.pdf	156
1 Introduction	156
2 Methodology	157
2.1 Tools	157
2.1.1 Ansoff Matrix	157
2.1.2 Boston Consulting Group (BCG) Matrix	157
2.1.3 Segmentation	157
2.1.4 Position Map & Peer Survey	158
2.1.5 SWOT Analysis	158
2.2 Sources	158
2.2.1 Reputable Surveys	158
2.2.2 Company Marketing Strategy Documents	159
2.2.3 Internet Search – Articles & Presentations	159
2.2.4 Limitations	159
3 Marketing Strategy Analysis	160
3.1 Growth potential in terms of market and product	160
3.2 Understanding and aligning the product to the right consumer base	163
3.3 Perceived preference and value for money	165
3.4 Market strategies compared	169
3.4.1 Red Bull Market Strategy SWOT Analysis	169
3.4.2 Dare Market Strategy SWOT Analysis	170
4 Conclusion	172
5 Bibliography	174
6 Appendix	176
6.1 Peer Survey	176
Esra_BUSINESS_EE_FINAL_submission.pdf	191
Acknowledgments	191
Table of Contents	192
1.0 - Industry Overview	193
2.0 - Company Overview	194
3.0 - Introduction	195
3.1 - Significance of Topic - the vision	195
4.0 - Methodology	196
5.0 - Key terminology	197
6.0 - Main findings, Analysis, and Discussion	198
6.1 - The theory of Daniel Pink	198
6.2 - Pink’s theories applied to Tesla Inc.’s motivational strategies	199
Purpose - Purpose is Tesla's greatest asset and generator of motivation. According to Daniel Pink, it is a sense that their job betters their own lives and the world. The proof that Tesla excels in having the most talented employees is solely a resul...	201
6.3 - Critical Analysis and reflection on Daniel Pink’s Theory	201
6.4 - Analysis the on success of Tesla and stakeholder perspectives using business tools	204
- Lewin’s Force Field analysis	205
6.5 – Table including both SWOT analysis and Lewin’s Force field analysis	205
6.6 Lewin’s Force Field Analysis represented in a diagram form	208
7.0 - Conclusion	209
9.0 - Bibliography	210
10.0 - Appendices	214

Made with FlippingBook - professional solution for displaying marketing and sales documents online