Year 12 IB Extended Essays 2018

Bull’s primary audience, with Red Bull ensuring that their product sells itself rather than the

social network promotion. Not all companies will experience the same success through a

social media marketing campaign as Red Bull. For a company to be successful within their

marketing, they need to consider all aspects of the marketing mix and not underrate certain

areas in favor of social media. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

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