Year 12 IB Extended Essays 2018

Contents!

Page Number

Content

1 1 2 3 4 5 6 7 7 8 9 9

Research Question

Red Bull and Social Media Marketing

Red Bull’s social media marketing mix: the 7 P’s

Growth Strategies and Risk

Is social media responsible for selling the product?

Responding to changes in the external environment

10 11 12 13 13 14 15 15 16 17 18 19 20 21

Limitations of SMM and conflicting perspectives

Conclusion

References