Year 12 IB Extended Essays 2018

Table of Contents 1.0 - Industry Overview............................................................................................................................................. 4 2.0 - Company Overview........................................................................................................................................... 5 3.0 - Introduction......................................................................................................................................................... 6 3.1 - Significance of Topic - the vision................................................................................................................. 6 4.0 - Methodology ........................................................................................................................................................ 7 5.0 - Key terminology................................................................................................................................................. 8 6.0 - Main findings, Analysis, and Discussion................................................................................................... 9 6.1 - The theory of Daniel Pink............................................................................................................................... 9 6.2 - Pink’s theories applied to Tesla Inc.’s motivational strategies.....................................................10 6.3 - Critical Analysis and reflection on Daniel Pink’s Theory ................................................................12 6.4 - Analysis the on success of Tesla and stakeholder perspectives using business tools ........15 6.5 – Table including both SWOT analysis and Lewin’s Force field analysis ....................................16 6.6 Lewin’s Force Field Analysis represented in a diagram form..........................................................19 7.0 - Conclusion ..........................................................................................................................................................20 9.0 - Bibliography ...................................................................................................................................................... 21 10.0 - Appendices ...................................................................................................................................................... 25

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