Year 12 IB Extended Essays 2018

6 Appendix

6.1 Peer Survey

A survey was conducted and spread between a wide rand of people (teenagers and adults), a total of 28

people were surveyed. They were asked 5 question to help understand which drink was more popular,

most valuable for money and which marketing campaign was seen as most effective. The results are

listed below;

Rank the following energy drinks from 1-5 in terms of personal preference.

1 HIGH

2

3

4

5 LOW

Rock Star

0

0

4

8

16

Mother

0

0

8

8

12

Monster

4

0

12

12

0

V Energy

8

16

4

0

0

Red bull

16

12

0

0

0

Looking at the table it is clear to see that Red bull is the most popular sports drink, followed by V

Energy and then Monster. These results do not relate closely to the market shares of the companys,

with V Energy having the highest, then Red Bull and then Coca Cola owned drink, Mother.

Rank the following iced-coffee drinks from 1-5 in terms of personal preference.

1 HIGH

2

3

4

5 LOW

Farmers Union

0

4

4

4

24

Breaka

0

0

12

12

4

Barrista Bros

4

4

4

8

4

Ice Break

8

12

4

4

0

Dare

16

8

4

0

0

23