Year 12 IB Extended Essays 2018

5 Bibliography

Believe Branding | Dare Iced Coffee n.d., viewed 4th March 2018, <

http://believebranding.co/article/dare-iced-coffee >.

Bluetrain. 2015. A Drink that Outsells Coca-Cola: Farmers Union Iced Coffee. [ONLINE] Available

at: https://bluetrainenterprises.com.au/blog/2015/07/23/a-drink-that-outsells-coca-cola-

keepadelaideweird/. [Accessed 10 August 2018].

Costello, O n.d., Energy Drinks Australia: Everything You Need to Know, viewed 4th March 2018, <

https://reize.com.au/energy-drinks-australia/ >.

Dare Iced Coffee wins Grand Effie | WARC n.d., viewed 4th March 2018, <

https://www.warc.com/newsandopinion/news/dare_iced_coffee_wins_grand_effie/39225 >.

Effies.com.au. (2017). How not thinking straight led to long term growth. [online] Available at:

https://www.effies.com.au/attachments/long-term-effects-entry-form-2017-dare-iced--2.pdf [Accessed

9 May 2018].

Evans, S 2016, Red Bull Australia profit soars in $1.2 billion energy drinks dogfight, viewed 4th March

2018, < https://www.smh.com.au/business/companies/red-bull-australia-profit-soars-in-12-billion-

energy-drinks-dogfight-20160606-gpc88n.html >.

Lion. (2018). Dare Iced Coffee Double Espresso really is a true Champion | Media Centre | Lion.

[online] Available at: http://lionco.com/media-centre/dare-iced-coffee-double-espresso [Accessed 9

May 2018].

O'Brien, J. (2018). How Red Bull Takes Content Marketing to the Extreme. [online] Mashable.

Available at: https://mashable.com/2012/12/19/red-bull-content-marketing/#SGd1IeGZL5qw

[Accessed 12 Aug. 2018].

Red Bull. (2018). Red Bull Flugtag Australia 2018. Viewed 9 May 2018, Available at:

https://flugtag.redbull.com/au/en/

21