Extended Essays 2021

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Pride, W. (2018). Marketing Principles, 3rd Edition . 3rd Asia Pacific Edition ed.

Qld.gov.au. (2017). Public relations | Business Queensland . [online] Available at: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/pr [Accessed 18 Jul. 2021].

Schultz, H. and Gordon, J. (2019). Onward : how Starbucks fought for its life without losing its soul . New York, Ny: Rodale.

ScrapeHero (2021). Number of Starbucks locations in United States. [online] ScrapeHero. Available at: https://www.scrapehero.com/location-reports/Starbucks-USA/ [Accessed 18 Jul. 2021].

Starbucks Coffee Company. (2021). Company Information . [online] Available at:

https://www.starbucks.com/about-us/company-information [Accessed 17 Jul. 2021].

Statista. (2019). U.S. coffee chains market share 2019 | Statista . [online] Available at: https://www.statista.com/statistics/250166/market-share-of-major-us-coffee-shops/ [Accessed 17 Jul. 2021]. The Wall Street Journal (2005). At Starbucks, every second counts . [online] chicagotribune.com. Available at: https://www.chicagotribune.com/news/ct-xpm-2005-04-13-0504130351-story.html [Accessed 17 Jul. 2021]. Tullo, D. (2016). 7 Most Controversial Starbucks Cups of All Time . [online] Cosmopolitan. Available at: https://www.cosmopolitan.com/food-cocktails/a8372723/most-controversial-starbucks-cups-of-all- time/ [Accessed 17 Jul. 2021].

Turner, A. (2018). Why there are almost no Starbucks in Australia . [online] CNBC. Available at: https://www.cnbc.com/2018/07/20/starbucks-australia-coffee-failure.html [Accessed 17 Jul. 2021].

Zakkour, M. (2017). Why Starbucks Succeeded In China: A Lesson For All Retailers. Forbes . [online] 24 Aug. Available at: https://www.forbes.com/sites/michaelzakkour/2017/08/24/why-starbucks-succeeded-in-china-a- lesson-for-all-retailers/?sh=3b86d8687923 [Accessed 17 Jul. 2021].

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