Extended Essays 2021

Bibliography

All Answers Ltd (2021). Starbucks Queens Plaza Brisbane: Marketing Strategy Evaluation and Recommendations . [online] Ukdiss.com. Available at :https://ukdiss.com/examples/starbucks-marketing-strategy-evaluation.php [Accessed 17 Jul. 2021]. CBD, S. (2017). Australian coffee culture, a brief history . [online] Tcptraining.com. Available at: https://www.tcptraining.com/training-news/australian-coffee-culture-a-brief-history [Accessed 17 Jul. 2021].

Cronk, T. (1993). Marketing management . South Melbourne: Thomas Nelson Australia.

Fiscal 2017 Annual Report. (n.d.). [online] . Available at: https://www.annualreports.com/HostedData/AnnualReportArchive/s/NASDAQ_SBUX_2017.pdf.

Fotini Mastroianni (2016). Starbucks. evolution of the company’s marketing plan. .

gaifimonse1980 (2021). Case Study of Starbucks . [online] Blogspot.com. Available at: https://collegeessaywritingservices69.blogspot.com/2019/09/case-study-of-starbucks.html [Accessed 18 Jul. 2021]. Haskova, K. (2015). Starbucks Marketing Analysis. CRIS - Bulletin of the Centre for Research and Interdisciplinary Study , [online] 2015(1), pp.11 – 29. Available at: http://archive.sciendo.com/CRIS/cris.2015.2015.issue-1/cris-2015-0002/cris-2015-0002.pdf.

H ow Starbucks’ Growth Destroyed Brand Value. (2008). Harvard Business Review . [online] Available at: https://hbr.org/2008/07/how-starbucks-growth-destroyed [Accessed 17 Jul. 2021].

Koraza, T. (2020). Why Starbucks Barely Survives in Australia - Better Marketing . [online] Medium. Available at: https://bettermarketing.pub/why-starbucks-barely-survives-in-australia-d1712bc305e [Accessed 19 Jul. 2021].

Kotler, P. and Armstrong, G. (2018). Principles of Marketing . 5th ed. Harlow: Pearson Education Limited,

Lominé, L., Muchena, M. and A. Pierce, R. (2014). IB business and management course companion . Oxford: Oxford University Press.

My Virtual Marketing Manager. (2019). Starbucks Lessons from Australia - My Virtual Marketing Manager . [online] Available at: https://mvmm.com.au/lessons-from-starbucks-failure-in-australia/ [Accessed 17 Jul. 2021]. Nation’s Restaurant News. (2008). Starbucks- dominated category wakes up and smells McD’s espresso rollout . [online] Available at: https://www.nrn.com/archive/starbucks-dominated-category-wakes-and-smells-mcd-s-espresso rollout [Accessed 17 Jul. 2021].

Patterson, P.G., Scott, J. and Uncles, M.D. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal (AMJ) , 18(1), pp.41 – 47.

Patton, L. (2019). A new store every 15 minutes: Starbucks “cannibalising” itself in China . [online] The Sydney Morning Herald. Available at:

21