Year 12 IB Extended Essays 2018

Which company’s marketing campaign do you believe has been most effective?

Red bull

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Dare

3

The results of this multiple-choice question say a lot. Nearly everyone to believes that Red Bull have a

better marketing campaign. When conducting the survey some people asked questions such as “What is

dares marketing campaign?” This clearly shows the Red Bull is quite dominant through its

multiplatform marketing and is better known for it then Dare.

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