Year 12 IB Extended Essays 2018
The above is a pie chart visualizing the results of the final peer survey questions, which company’s
marketing do you believe has been most effective? It is clear from the responses from my peers that
they believe Red Bull is the most effective. This is likely due to Red Bulls global presence, especially
online, which allows for them to reach the teenage demographic effectively. As the survey only had 28
responses, it is limited in the form of size and thus is too unsubstantial to make a conclusion from but
does serve as indication as to which strategy is likely to have been more effective which teenagers.
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