Year 12 IB Extended Essays 2018
Popularity
Popularity
Dare
Red Bull
Ice Break
V Energy
Barrista Bros
Monster
Breaka
Mother
Farmers Union
Rock Star
Value for Money
Value for Money
These Position Maps (made by using the results of the survey and the articles Effie, 2017; Australian
Financial Review, 2018; Lion Co, 2018) aim to serve as a visual reputation of the brands value for
money compared to their popularity with consumers. What can be seen is in the energy drink market
where Red Bull is superior to its competitors with its main competition being V Energy as also
supported by the impulse buying market share (Effie, 2017). Dare sees almost the exact same results as
Red Bull having the highest popularity as well as perceived value for money. The position maps shows
Red Bull and Dare to be strongly positioned above their competition, this translates to more customers,
and increase market share growth.
14
Made with FlippingBook - professional solution for displaying marketing and sales documents online