Year 12 IB Extended Essays 2018

Popularity

Popularity

Dare

Red Bull

Ice Break

V Energy

Barrista Bros

Monster

Breaka

Mother

Farmers Union

Rock Star

Value for Money

Value for Money

These Position Maps (made by using the results of the survey and the articles Effie, 2017; Australian

Financial Review, 2018; Lion Co, 2018) aim to serve as a visual reputation of the brands value for

money compared to their popularity with consumers. What can be seen is in the energy drink market

where Red Bull is superior to its competitors with its main competition being V Energy as also

supported by the impulse buying market share (Effie, 2017). Dare sees almost the exact same results as

Red Bull having the highest popularity as well as perceived value for money. The position maps shows

Red Bull and Dare to be strongly positioned above their competition, this translates to more customers,

and increase market share growth.

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