Year 12 IB Extended Essays 2018

The following peer survey shows students responses to Dare compared to its competitors. As expected

Dare has a high popularity, with a similar trend to Red Bull, as it has a high perceived value for money.

When looking at the actual price of the product there are discrepancy between Woolworths and Coles,

with Coles selling it at $6.70 a litre, and Woolworths selling it for $5.70 a litre. Both prices place it

comparably with its competition, therefore meaning their high perceived value is likely due to brand

recognition and reputation, as customers believe their product is worth more than competitors

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