Extended Essays 2021

expand into new markets. Although there was an initial curiosity from Australian consumers, Star bucks’

omnipresent and rapid expansion resulted in a swift death of the initial hype when Australians discovered

Starbucks ’ failure to offer a personal and unique experience to its customers. Therefore, although Starbucks’

poor marketing strategies played the primary role, Starbucks’ rapid growth strategy also contributed to this

failure.

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